Most businesses don’t have a design problem.
They have a clarity problem.
They invest in:
• Logos
• Websites
• Campaigns
• Logos
• Websites
• Campaigns
Without defining positioning first.
Six months later, they start over.
The 5-Week Brand Strategic Direction
Week 1 — Strategic Foundations
Week 2 — Positioning
Week 3 — Messaging
Week 4 — Brand System Thinking
Week 5 — Digital Direction
Week 2 — Positioning
Week 3 — Messaging
Week 4 — Brand System Thinking
Week 5 — Digital Direction
Before execution, there must be direction.
After this process, founders:
• Stop guessing
• Align their messaging
• Invest with confidence
• Scale with clarity
• Align their messaging
• Invest with confidence
• Scale with clarity
15+ years in branding and visual communication across Colombia and Australia.
Now focused on strategic brand direction.
Before you redesign, define direction.